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Fourth CVO edition in Poland
Works on the coming seventh edition of the Corporate Vehicle Observatory Barometer research panel initiated in 2003 by the Arval Group are in full swing. This year’s Barometer is the first to include Greece and Great Britain, thus raising the number of markets under study to a total of 13 – 12 European ones and the Indian market.
Under the CVO Barometer 2009 that is, as usually, coordinated by the renowned TNS market research agency, the survey collection state has been finalized, with data gathered by means of computer aided telephone interviews (CATI). Currently, the results are being processed. According to the schedule, both the international comparison and local reports for individual national markets shall be ready by second half of April. Let us just recap that CVO Barometer is a unique research panel well known in the Corporate Fleet Management industry that serves three basic purposes:
- It provides market players with trustworthy information on current problems, growth trends and expectations of the CFM market.
- It facilitates comparisons of national markets both with regard to whole markets and to their segments according to company sizes.
- It enables forecasts and identification of future trends and challenges.